Getting High Search Engine Rankings
Produce Dollars Online
If you're trying to make money online by creating websites promoting your own or other people's products or services you'll need to get high search engine rankings in the major search engines for the main keywords of your sites. How easy or hard it is to get good rankings depends on many different factors,
including the amount of competition for your sites main keywords, keyword density of your sites content, and the amount of incoming links to your sites.
Let's face facts, websites that focus on topics that many people search for online are going to have a ton of competition. Sites that get high search engine rankings for keywords or phrases like "web hosting" or "auto insurance" have thousands of high quality incoming links to them and probably have a large amount of money invested in them. For the average webmaster it'll be extremely difficult to get first page or even top 100 rankings for thise keywords and phrases. However, if you can break down these highly searched niches down into less competitve sub-niches you'll have a much better chances at getting higher search engine rankings, and consequently more visitors to your web sites and money in your pocket. Take the competitve phrase "web hosting" and break it down into phrases like "cheap html web hosting services" that won't have as many sites focused on it and build a website around it. One great idea to get higher search engine rankings is to make it more localized. Instead of trying to create a site focused on "auto insurance" try to focus on something like "cheap automobile insurance in Houston, Texas".
The density of your sites main keywords is also very important for high search engine rankings. The content of your web pages needs to have your keyword phrase within it enough to obviously be about it, but not overdone to the point that it looks spammy to the search engines. Make sure to have your keyword phrase look natural within your pages content. You can also vary your main keyword phrase a bit to avoid looking spammy. Keyword density counts towards high rankings differently in the individual search engines. Many say a 3 to 4 % keyword density works best for high Google rankings, with 7 to 8% for high Yahoo rankings.
The amount and quality of incoming links to your site from other sites is another factor that will dictate how high your site ranks in the major search engines. Basically, the more incoming links to your web site the better, though the major search engines have been cracking down on link exchanges and paid links. If you can get a lot of one way incoming links to your site you should be good to go. Submitting articles to article directories with links to your site is the cheapest way to get incoming one way links for high search engine rankings. You can also join a service like Article Underground and post to blogs that allow you to place links to your site in them.
If you can master these factors and build a web site with unique content you'll be well on your way to making money online.
