Affordable Email Marketing
Produce Dollars Online
Marketing your website can become very expensive if you use conventional marketing methods. Particularly when you're starting up, conventional advertising, such as mailing pieces, magazine ads and television spots can eat up your advertising budget very quickly. While these methods can bring in big returns,
you need up front money to fund such advertising efforts. However, email is virtually free, it just takes time to set up the email software and write your message. This little bit of effort sets you up with a legitimate and truly affordable email marketing vehicle.
You can't just send out email pieces to people before you have obtained their permission to contact them. This is considered spamming and is virtual suicide! Your search engine rankings will take a dive and you may also get shut down by your own ISP! Certainly not the way to go. So how do you get their permission?
What you need to do is build an opt-in customer list as quickly as possible. One of the best ways to do this is to write a newsletter and some free reports to entice visitors to sign up. This is the basis of an affordable email marketing campaign. In return for delivering quality information to your visitor, you get a name and email to which you can send updates, the regular newsletter, and occasional promotional pieces. You'll want to be judicious in sending purely promotional messages. Too many of these will wear thin on your readership, possibly resulting in cancellations and loss of your good reputation in your niche. Word travels fast on the web. All it takes is a thumbs down from a popular blogger and you're toast.
As you continue to promote your free reports and newsletter on your website, your readers will often pass your message on to an interested friend, who may then come to your site for his or her own copy, based on this referral. Before long, your opt-in customer list will grow to a substantial number. The more your list grows, the more your affordable email marketing campaign returns for your efforts.
When you place your invitation to subscribe or download a free report, be sure to let your customer know that you value their privacy and won't ever give, sell or otherwise share their information with others. You'll also want to build your customer list with the double opt-in. This means that after they sign up, you respond with an email that requires that they respond with a reply or a click-back to your site for a confirmation that they asked for your offer. This protects you against allegations of spamming.
By the time you've got your affordable email marketing campaign running strong, you'll be making money. Then you can think of more expensive campaigns.
